Mobile Advertising at a German Telecommunications Company

Germany Location
Head of Mobile Advertising Role


Project & Program Management

Innovation & Products


Build and manage the mobile advertising business of Deutsche Telekom AG across 16 markets with 100+ million customers. Own commercial strategy, technology, product development and partnerships. Lead international team of 5 employees.


  • Sourcing and implementation of group-wide technology platform and international sales agreements for mobile advertising
  • Support for subsidiaries in European and US markets to localize proposition and prepare product launch
  • Negotiations to form a cross-operator mobile advertising initiative with Vodafone, Telefonica, Telecom Italia and France Telecom
  • Representation of DTAG strategic interests as delegate to GSMA Mobile Advertising Working Group, Mobile Marketing Association (MMA) EMEA Board


  • Successful market launches in Germany, Austria, USA, Czech Republic and Greece
  • Establishment of mobile advertising joint venture Weve between EE (Deutsche Telekom/Orange), Vodafone and O2 in the UK market

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