Consumer Goods & Retail

Digital Transformation of a Japanese Multichannel Retailer

Japan Location
Chief Digital Officer Role


Reorganisation & Transformation

Project & Program Management



Develop digitalization strategy and lead digital transformation of Otto Group’s Japanese subsidiaries. Dual role with overarching responsibility for Otto Japan Inc. and Eddie Bauer Japan Inc. Establish a lasting digital competence transfer between the Group and the Japanese subsidiaries.


  • Digitalization assessment: people, organization, processes, technology, data
  • Development of the technology strategy: ERP system, e-commerce shop systems, online marketing stack, web analytics, business intelligence, digital retail analytics
  • Lead program management for all digital initiatives across the organisation
  • Design and implementation of improved organizational structure, roles and and processes for all IT and digital functions
    Introduction of agile development methods and cross-functional teams


  • Reorganization and consolidation of the IT and e-commerce teams
  • Migration of the ERP systems
  • Relaunch of e-commerce shop systems
  • In-housing of online marketing functions
  • Introduction of an internal digital platform for pricing and product range analysis
  • Establishment of cross-functional digital competence centers (UX/UI, analytics, BI, etc.)
  • Introduction of customer lifetime value and customer acquisition cost modeling (CLV/CAC)

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