Automotive Industry

E-Commerce Quality Assurance Strategy for a German Car Manufacturer

Germany Location
Quality & Release Team Lead Role


Reorganisation & Transformation



Define and implement the overarching QA strategy in agile software development for the global e-commerce platforms of a leading German car manufacturer in the premium segment.


  • Analysis of the current QA processes
  • Definition of the QA target approach with regard to optimized processes, roles/responsibilities and tools
  • Introduction of standardized test scenarios
  • Setup of the test automation framework and implementation of automated testing
  • Pilot and rollout of approach to all software development and market teams in the organization
  • Agile project management (Scaled Agile Framework)


  • Increased efficiency through largely automated testing (API, feature and regression tests)
  • Semi-automated release processes (continuous delivery)
  • Significant increase in product quality and user experience
  • Substantial shortening of release cycles
  • Clearly documented responsibilities and largely standardized procedures

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